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- Posts should almost always contain a link back to a specific place on the website.
- Engaging Non-Members with posts
- Prompting Membership inquiries on posts can be a great tool
- Drive prospects to the Membership or inquiry page on the website
- Here they can fill out a short form which most people see as less of a commitment than picking up the phone to make a call or sending a personal email
- Engaging Members with posts
- Tagging - If Members are okay with it tag them in images
- Choose a handful of images to post that have the most people present, like group shots. Then follow it up with a link to the site to see all of the pictures from the event.
- Tagging will allow your Members’ friends to see the posts as well, expanding the clubs network.
- Example: Check out these photos from ABC Event! Click here to view more from this fun outing at the club.
- Then link to a private page on the site containing all the images from that event.
- Encourage Members and their guests to tag the club’s location when applicable.
- Upcoming Events
- The Upcoming Event feature is a great tool.
- To push your audience further, use the “Details” section of the event to put a hyperlink to the event calendar so Members can register online through the website. Put the link as the first line and supply just enough details about the event that they are interested in clicking to the website to learn more and register.
- You will want to use the same imagery between the website, print flyers, and social media for each event
- The visual consistency is going to help Members know what the event is without having to read any details over & over again.
- After an Event event takes place
- Event Photos - You want to post just a handful of images to social media and then drive traffic back to the site to view the rest.
- Example: Here are a few photos from our wonderful Easter Brunch yesterday. Click here to view the rest of the photos. Interested in joining us for fun events like this, but are not yet a Member? Click here to learn more about Membership.
- Event Feedback: This can be a great way to hear what Members think of your event as well as get them to engage with the club’s social media presence.
- Example: The Halloween Parade was SPOOKtacullar! You can view photos here! What did you think of all the fun?
- Community section
- It is important to keep an eye on this section
- These are the people that are already willingly interacting with the club’s profile
- The club should be liking or commenting on any post that you are tagged or mentioned in
- Make a goal to post at least 1 time a day
- Pay attention to the use of any club-related hashtags
- The club should be liking or commenting on any post that uses your hashtag
- Link in bio
- Linking to the website here is great
- Using that link more dynamically can be very beneficial.
- Linktree can be a beneficial tool if you are looking to use more than one link.
- Example post: Happy Thanksgiving! Thanks for joining us at the Club for a wonderful Thanksgiving buffet. Click the link in the bio to make your Christmas Eve Brunch reservations now!
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