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Using Cross Marketing
Your Clubessential website has several areas that were specifically built for cross marketing. Those areas include: Custom Event Notifications, Directory Disclaimer, Dynamic Sidebar Content Areas, and Online Member Statements. Detailed instructions below review these areas and how to edit these sections.
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Sidebar Marketing
Statement Window
Cross Marketing in Event Notifications
Each time a member registers for an event, a confirmation email is sent to that member. The confirmation email presents a key opportunity to make an impression using Cross Marketing. Event Notifications can be edited globally for all confirmation emails, or individually per event notification. For larger events, it is best to place the Cross Marketing piece in the Global Notifications so all members receive the communication. For targeted marketing based on past events, groups, or type of member; it is best to edit the Event Notification individually.
Editing Global Notifications
Only Admins are able to access Site Notifications. Hover over Admin in the left hand corner of the screen, click on Site Notifications.
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Click Update Notification for the custom notification to update.
Editing the Directory Disclaimer
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The Directory is a highly trafficked area of the website. Members may use the Directory to access other member or staff information. Members are also likely to visit their own profile often to update information. The Directory offers prime real estate for Cross Marketing general events to members.
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Once the Axis Editor is open, add text, imagery, and hyperlinks as desired. This works just like the Axis Editor used throughout the website. Click Save once complete.
The Cross Marketing material will then show above the Member List in the Directory.
Editing Sidebar Content Areas
Sidebar Content Areas typically reside within the side panel of content pages on the website. These marketing areas can be global or page specific. For general Cross Marketing, edit the global sidebar content area. For targeted marketing, edit the page specific sidebar content area.
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Editing the Global Sidebar will show on all pages of the website, while editing the Page Specific Sidebar will only show on that specific page.
Editing Online Member Statements
If your website is utilizing Online Member Statements, you may use this as another area to Cross Market. Some members may only use the website for statements and payments, making this another highly trafficked area on the website.
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Downloadable Guide
Axis - Cross Marketing - Guide