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Use Case(s)
Email is a cost effective and easy method to communicate with your membership. Through Email, you can notify members of upcoming events, share important news, and even target specific groups of members based on interests. Of all the emails sent, how effective are they? By using Mail Reporting, it is easy to see how many members receive the communication, who opened the email and clicked through links, and who is not receiving email. From these statistics, alternate actions can be taken to ensure the messages are being delivered and that the right members are receiving communication.
Video
This video contains highlights from a training Webinar given on Mail Reporting.
Note: Sections of the video have been referenced below with corresponding times in the video for ease of access
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Click Throughs tab shows stats on the number of clicks per link in the email, along with a percentage of clicks per link.
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Single Email Report
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Best Practices
A day or two after sending any email communication, it is best to check the Mail Reporting feature to capture important information on the effectiveness of the emails.
Use the Bounce Blacklist and Email Complaint tab frequently to keep these numbers low. Look into why members are added to this list and how you can remove them from the list.
- Use target marketing to increase effectiveness in emails, which should return better results seen in Mail Reporting.
Downloadable Guide
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