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Now that we’ve covered the big picture, below is a break down of best practices for each of the major social media platforms. These best practices can be carried over to paid and sponsored social media efforts as well.
- Posts should almost always contain a link back to a specific place on the website.
- Engaging Non-Members with posts
- Prompting Membership inquiries on posts can be a great tool
- Drive prospects to the Membership or inquiry page on the website
- Here they can fill out a short form which most people see as less of a commitment than picking up the phone to make a call or sending a personal email
- Engaging Members with posts
- Tagging - If Members are okay with it tag them in images
- Choose a handful of images to post that have the most people present, like group shots. Then follow it up with a link to the site to see all of the pictures from the event.
- Tagging will allow your Members’ friends to see the posts as well, expanding the clubs network.
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