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Table of Contents
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Video
This video provides an overview of how to use the tool functionality to Cross Market.
Note: Sections of the video have been referenced below with corresponding times in the video for ease of access
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Content
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Use Case(s)
Cross Marketing is best used to promote upcoming events, or new features and pages on the website. By using Cross Marketing, we can ensure that users will see the information, especially if placed in high traffic areas. Furthermore, we can use cross marketing platforms as directional marketing to specific users based on interests, and/or past event attendance.
Custom Event Notifications
Directory Disclaimer
Sidebar Marketing
Statement Window
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FAQs
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A: If you’re trying to target certain members, you can try to cross marketing in a specific email campaign using target marketing. Set up appropriate groups that include the proper members. You may also want to place cross marketing pieces in page specific sidebars to market on pages that the type of member you’re trying reach would access frequently (ex: market a Golf Tournament on the page specific sidebars on Golf Pages only).
Q: What happens if I’m not using my cross marketing sidebar?
A: This will be blank for members and they won’t see anything. This does not throw off the design and only Admins/Editors can see the click to edits. You do not always need to have a cross marketing piece placed in these sections.
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Downloadable Guide
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