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Admins: Hover over Admin bar in the left hand corner of the screen, select Mail Reporting.
Editors: Hover over Admin in the main navigation, select Main Tools, and then Inbox/Groups.
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By using the start and end date fields, you can choose what date range you would like to see.
Sent Email Tab Overview:
The Subject column denotes the subject of the email.
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Recipients Selected shows the total number of users the email was supposed to send to.
Send External is the actual number of emails sent out. This can be different from Recipients Selected.
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Sent Internal is for email sent internally. Since this is no longer used, this column should be null.
Opened is the number of opened emails divided by the number of emails sent. This is important for measuring member engagement.
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Sending Not Attempted For: anyone who opted out of receiving messages, blacklisted addresses, and those without an email address will show here.
Recipients: total number of recipients to whom the message was to send.
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The first tab is the Preview of Email HTML.
External Recipients shows details for email recipients, such as read time and click-throughs for each individual.
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By clicking on individual’s emails, you can see click-throughs and if the message was opened.
This will open the Click Through Detail for the user to see what the link address is and also the click time with the date and time.
Click Throughs tab shows stats on the number of clicks per link in the email, along with a percentage of clicks per link.
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Actions to take if a user is on this list:
Verify that the email is correct and valid.
If the blast emails are being marked as Spam, contact the email owner to contact their email provider on steps to remove the blast emails from being flagged as Spam.
DO NOT send any further email communication to this email address until it is verified that the email will not end up on the bounce blacklist. If we keep sending to this email, it will negatively affect the mail server’s reputation causing future Spam issues.
- Accounts like RoadRunner, AOL, and Comcast have a very low tolerance for blast email systems. Users with these accounts usually end up on the bounce blacklist. Clubessential has these accounts flagged as a ‘slow sender’ to reduce the amount of emails being targeted to these accounts, which helps reduce the amount of accounts that will be placed on the bounced blacklist.
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If a member marks a club communication as Spam, this will place that member on the Email Complaint list which will prevent them from receiving communication.
To keep email complaints low try these following tips:
Use target marketing to ensure the message is delivered to the right group.
Try to only send a few email communications per week.
The email address that is sending the email should be a club email so the member recognizes this as a legitimate club communication.
- Use clear subject lines of intent of the message.
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Downloadable Guide