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When Beacons are initially set up for a Club, Clubessential encrypts the Beacons each with a unique identifier, and assigns a defined range to the beacon as to how far the beacon will transmit its bluetooth signal (based on info gathered from the Club).  This is measured in decibels, however, has been translated into approximate distances for ease of reference (i.e.  short range - (20ft or less), medium range (20 - 70ft), and long range (70 - 150ft).  Note this distance translation is an approximation and is also relative, based on factors such as the location of beacon placement, and what fixed objects are in the area.  The Beacon is then associated with a Beacon Zone.  

 How Beacons Work

Beacons emit a bluetooth signal that can be received by devices. The beacons are configured to notice your app on a device as it passes through the beacon’s range (strength of signal). Once the beacon ‘sees’ your app, it sends a signal to the website to look for notifications it needs to send, if any, as well as communicate member information into the CRM.

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