Beneath these filters is a list of all the messages that have been sent via Campaigns in your CRM that meet the criteria as specified by the filters. See below for a brief description of each column in this report:
Campaign Name: This is the name you entered in the Properties section of your Campaign. Click on this name to view statistics for this individual Campaign, including a list of all messages that were sent as part of this Campaign (in the event that the Campaign was sent on a recurring basis).
Message Subject: This is the subject of the emails that were sent out in this Campaign. You can click on this name to view a more detailed overview of the statistics for this specific message.
Sent By: Displays the email address that this message was sent from.
Selected Recipients: Displays the number of email addresses that were targeted with the Campaign.
Recipients Sent To: Displays the number of email addresses that actually had the message sent to them. Typically, if this number is lower than the total of Selected Recipients, it is due to unsubscribes or duplicate email addresses.
Opened: Displays the number of messages that were opened by the recipients.
Open Rate: Displays the percentage of recipients that opened the email to those that received the message, but never opened it.
Link Clicks: Calculates the total number of clicks on hyperlinks included within the email message. You can view a breakdown of link clicks per hyperlink by clicking on the Message Subject.
Timestamp: Displays the time that the message was sent from the system.
Re-Send: Enables you to send this exact message again, to the same group of targets, or a subset of the original group of targets. Your sending options are:
Use Campaign Targets: Will send the new message to the exact same group of targets as the original Campaign was sent to.
Use Campaign Targets, Ignore Recipients Who Opened Original: Will send the new message to ONLY those contacts who received the original message, but did not open it.
Original Recipients Only: Will send the new message to those contacts that the original message was sent to. This is different from Use Campaign Targets because it excludes any contacts that were targeted, but did not have the message sent to them, either due to a missing email address from their CRM record, their email address already being present in the target list in a different CRM record (duplicate email addresses), or because they had previously unsubscribed from your CRM Campaigns.
Original Recipients Only, Ignore Recipients Who Open Original: Same as the previous option, excluding those who opened the original email.