SEO - Heading Tag Usage

Owned by Danielle Donley (Unlicensed)
Last updated: Jan 27, 2022 by Ali Duncan
2 min read

Table of Contents

Overview

Proper heading tag usage is a great tool to help end users navigate through the content on the site more easily.  Using heading tags in the proper place can also drive SEO by allowing you to place keyword-dense content in areas that search engines consider ‘high-value’.

Required Permissions

  • Admins

  • Editors

Proper Heading Tag Usage

Each site has 6 styled heading tags. These heading tags should be used similar to an outline, while the paragraph text is used to fill in the information between sections. The use of heading tags also gives the site a consistent look and feel across all the pages.

On the back side of the site, these heading tags are automatically formatted within HTML so search engines can read them. For example, styling something with Heading 1 in the CMS, it will look like <h1>Membership</h1> within the HTML automatically.

Heading 1

  • Should only be used one time per page.

  • Every page should have a Heading 1.

  • Should serve as a way to state the topic of the page.

  • This is typically the largest font on the page.

Heading 2

  • Should be used as an introduction to further describe the information on the page.

  • Every page should have a Heading 2.

  • This is typically the second largest font on the page.

Heading 3

  • Should be used to break out subsections.

  • This is typically larger than that paragraph text and helps draw the end user to specific sections they may be looking for on a page.

  • Not necessary to have a Heading 3 on every page.

  • Use this when needed to help break up large sections of content.

Heading 4-6

  • Use each of these to break up the content further.

  • It is not necessary to use these if your content does not call for it.

Heading Tag Hierarchy

 

Best Practices

FAQs