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Overview
Cross Marketing on your Clubessential website is promoting certain events, topics, or content in an area where a member would not expect to see this information. Cross Marketing can easily be added to: Custom Event Notifications, Directory Disclaimer, Dynamic Sidebar Content Areas, and Online Member Statements. Use Case(s) Cross Marketing is best used to promote upcoming events, or new features and pages on the website. By using Cross Marketing, we can ensure that users will see the information, especially if placed in high traffic areas. Furthermore, we can use cross marketing platforms as directional marketing to specific users based on interests, and/or past event attendance. |
Video
This video provides an overview of how to use the tool functionality to Cross Market.
Note: Sections of the video have been referenced below with corresponding times in the video for ease of access
| Total Video (Length) | 6:55 |
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| Cross Marketing Overview | 0:18 |
| Editing Directory Disclaimer | 3:32 | ||
| About Event Notifications | 1:23 |
| Editing Sidebar Content | 4:02 | |
| Accessing Event Notifications | 1:55 |
| Editing Online Member Statements | 4:57 | |||
| Editing Event Notifications | 2:05 |
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Content
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Using Cross Marketing
Your Clubessential website has several areas that were specifically built for cross marketing. Those areas include: Custom Event Notifications, Directory Disclaimer, Dynamic Sidebar Content Areas, and Online Member Statements. Detailed instructions below review these areas and how to edit these sections.
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Sidebar Marketing
Statement Window
Cross Marketing in Event Notifications
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##MEMNAME## : this will add the member’s name to the notification
##EVENTTITLE##: this will add the event title name to the notification
Click Save once you’ve added your desired content.
Click Update Notification for the custom notification to update.
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Once the Statement window is open, hover over Admin and select Edit Statement Layout.
Again, hover over Admin, and choose Edit Statement Header or Edit Statement Footer.
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The Cross Marketing material will then show in the Statement Window.
FAQs
Q: I want to cross market to specific members, but not all members. Where is the best place to cross market?
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