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It is important to check Site Statistics every so often before big decision making with content, or after sending campaigns. By understanding and using Site Statistics, you can then begin to make informed decisions on what to market, where to market, and when to market.
The most important statistics are the Usage Stats, where the majority of information on amount of traffic and when such traffic occurred can be found. This information can help in determining where to post new content and when to market this content.
When reviewing data in a date range, only choose a few months at a time. If a large number of months are reviewed at once, it can take the data considerable time to load. Reviewing large amounts of data at once can also be hard to read. Instead, review statistics frequently to keep up to date with the trends on the site.
Increase your target marketing by posting content on popular days and times so that more traffic is likely to see this. To do this, review the Hourly and Day of the Week History. Take an extra step and review Menu Details to find the most visited pages on the site, so that the marketing material can be placed on those pages.
- Do you have important information that has low hits? Try moving it into an email marketing campaign, or moving it to another popular page.
Downloadable Guide
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