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Unique IPs: roughly the number of unique visitors. Counts visits from a single computer as 1 unique visit.
Number of Sessions: number of overall visits. This will count if the user lands on the site and then exits. Returning users will count as a separate session.
Unique Page Hits: shows the number of unique hits. Does not count page refreshes.
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Daily History: shows stats for each day in a range. This can be used for more precise details about traffic. Table of raw figures will show the top number in red.
Day of the Week History: groups stats by day of the week. This will show which days of the week are most popular for traffic. This data is very useful in deciding what days of the week to release campaigns or generate new content.
Along with Day of the Week History, we can view Hourly History in tandem to pinpoint not only which day is most popular but which hour of the day is most popular. Combined, these two stats reveal the best day of the week and time of day to market towards your membership.
Dynamic Page Views: groups the unique page hits and all page hits by page. This will show the most popular pages for a selected date range. Useful when looking to cross market, so ensure that the marketing pieces are placed on the most popular pages.
Page Views by Module: groups page views by modules on the website. Modules are the Directory, Calendars, Articles, and Statements. This is not used as frequently for tracking activity.
Referrers: shows stats for visitors who arrived from another location.
Browser & OS: information about what software and devices are being used to access the site.
Request Information, Session Information, and Crawler Visits: very specific, infrequent uses.
Search From: shows visitors grouped by search engine.
Search Phrases: lists tops search phrases that lead visitors to the site.
Search Phrases by Engine: shows top search phrases by the search engine.
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