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Overview
The Axis Editor is the main editing tool used anywhere content and imagery is placed throughout the websiteCampaigns are the blast-email function within the CRM. Use Case(s) Website Admins and Editors will use the Axis Editor when updating content and imagery on the website. |
Video
This video provides an overview of how to use the Axis Editor.
Note: Sections of the video have been referenced below with corresponding times in the video for ease of access
| Total Video (Length) | 9:39 | |||
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| Accessing the Axis Editor | 0:48 | Styling Imagery | 6:02 | |
| Axis Editor Tools Overview | 1:16 | Adding Hyperlinks | 6:40 | |
| Adding Content | 5:01 | Adding Tables | 7:46 | |
| Styling Content | 5:31 | Styling Tables | 8:00 | |
| Adding Imagery | 5:48 |
Content
Use Campaigns to target blast-emails to contacts within your CRM, either filtered by queries or selected individually. |
Content
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Accessing the Tool
Click to Edit: Access the Axis Editor by clicking on any Click to Edit button on the website.
Editor Tools
The Quick Tab Toolbar and the Menu Bar of the Axis Editor contain the main tools that will be used to edit content.
Quick Tab Toolbar
The Quick Tab Toolbar contains commonly used icons and options to format content.
Save: Sets changes live immediately.
Undo/Redo: Reverse to previous step, or re-do previous undone step. Click the small down-arrow to the right of the buttons, to see (and optionally select) a list of the latest steps to undo or redo.
Cut/Copy: Cut and Copy content within the editor.
Paste as Plain Text: Code is carried over from outside sources, which is not compatible with the website design. Instead of pasting content directly into the Axis Editor, use the Paste as Plain Text function to paste content. This tool will strip formatting so the proper formatting can be applied.
Style Tags: Font options that were determined during the design phase. Apply Style Tags to change the font throughout the content.
Font Options: Additional font options that may be used.
Image Explorer: Opens the Image Explorer for adding imagery to the content area.
Insert Table: Allows for a table to be added.
Insert Hyperlink: Used to insert various hyperlinks such as: event links, article links, document links, page links, or to remove hyperlinks.
Insert Snippet: Snippets are dynamically populated based on information in the Directory and Accounting system. Snippets may be used to personalize pages (Examples: Member Name, Email Address, Minimum Left Unspent).
Format Stripper: Used to remove hidden style codes from the content.
Menu Bar
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Page: Here we can save our work, access logs, and save drafts and templates.
Save as Draft: Save page changes for later. This will not publish the changes live, and allows the page to be worked on at a later date. Once saved, Drafts are stored (and retrievable) under Revisions.
Save as Template: Save Pages as Templates. A Template is a pre-formatted file that serves as a starting point for a new document in the future. Oftentimes, templates are used in conjunction with Email.
To save new template, name the template, click on the desired folder location to save template, and then click Save Template.
Revisions: Shows previous version of the page changes. May be used to load an older version of content to the page. This is where we access Drafts and Logs after we Save as Draft.
Format: Alternate ways to address font styling.
Tables: Different Options for working within tables.
Adding Content
Inserting Content
Content can be added by directly typing into the editor, or by copying from an outside source and pasting into the editor. If copying from another source, please use the Paste as Plain Text function as detailed below.
Copy content from another source like Word by highlighting the text and using CONTROL + C to Copy.
Go back to the Axis Editor, and open the Paste as Plain Text Function.
Once the Paste as Plain Text function is open, use CONTROL + V to paste the text into the Paste as Plain Text function. Then click Paste to insert the content into the Axis Editor.
Once the content is in the Axis Editor, highlight the text and apply various Style Tags as needed.
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Heading 1: typically used for Page Titles
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Heading 2-6: used for various sub-headings
Normal: used main body text
Inserting Images
Images must first be uploaded to the Image Explorer before they can be used on the website.
Access the Image Explorer from the Quick Tab Toolbar or from the Menu Bar under Insert > Image.
Quick Tab Tool Bar
Menu Bar
Choose the Folder in which your image is located.
- Double click on the Image Name to Insert onto page.
Styling Images
Add styling Images such as wrap text and padding.
Right click on the Image > Image Properties
Choose Text Alignment to have content wrap around the image.
Add Padding to create space between the image and content.
Common Padding Sizes: 5px, 10px, 15px, 20px.
Below, we can see we have space, or Padding, between the image and the content.
Inserting Tables
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Click on the Table function from the Quick Tab Toolbar, or use the Menu Bar, Insert > Table
Quick Tab Toolbar
Menu Bar
Choose the amount of rows and columns for the table and the table will automatically be inserted on the page.
Click mouse inside cell of inserted table and start typing. Cell will expand.
Styling Tables
Right click on the inserted table, and choose Table Properties.
Apply styling to the Table or Cells.
Adjust Table Width or Height by adding a percentage or pixels.
It is best to not assign a height as the table will grow with the amount of content
It is best to assign a 100% width to the table so it spans the full content area.
- Adjust Cell Width or Height by adding a percentage or pixels
- Useful when wanting each cell to have a fixed width or height
- Apply content position to the table.
- Apply content position to the cells.
- Apply padding to cells using the Style Builder option.
Save/Publish Content
When finished editing, click Save to publish changes and exit the Editor.
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From within your CRM, click on the Campaigns link in the sidebar, under the Communication section.
Starting a New Campaign
From the Campaigns screen, click on the blue button labelled Create New Campaign.
Step 1 - Properties
All the information on this screen is for internal use only - your selected recipients will not see anything that you enter on this page.
- Title: Enter a title for your Campaign, that you will use to find the Campaign in your Drafts, or in your Campaign History. This is often the same as your email subject, but it can be anything that describes the current Campaign.
- Category: Categories are optional, and can be useful if you are sending many Campaigns through your CRM, to help organize your Campaign History and/or Drafts. For example, if you are sending multiple Campaigns about the same event or promotion because you need to target multiple queries, using a shared Category would help you keep track of these linked Campaigns.
- Description: Descriptions are also optional fields, and can be useful to differentiate your Campaigns if you are sending many/similar messages via the CRM.
- Campaign Type: Choose either Email, or Mail Merge. Most Campaigns will be Emails, so this document will focus on this option.
Step 2 - Targets
In this step you will select who will receive the email from this Campaign. To begin, click the blue button labelled Add Targets.
In the Send To dropdown box, you will need to choose what type of target you will be sending to:
- Object: This will allow you to send to all Contact records within your CRM at once (which you probably never want to do), or allow you to choose records to target one by one. This can be useful if the group you are targeting can not easily be selected in a query.
- Query: This allows you to send an email to the results of a query saved in your system. This is useful for sending emails to groups of contacts in your system that are grouped together by shared criteria, such as Membership Level, Qualification or Age, to name a few.
To send to an Object, follow the below steps:
- Send To: Choose Object
- Object Type: Choose the Object to send to (most likely Contacts)
- Records: Choose All Records to send this Campaign to ALL records within your CRM. Choose Selected Records to bring up an additional section for you to select individual contacts.
- Select Records: This section appears when you select Selected Records in the option above. Search for contacts by name in the search bar, and click Filter to narrow down the list. Check the box next to each contact that you would like to send this Campaign to.
- Email Fields: Select the CRM email field(s) that you would like to target for each selected record you’ve chosen.
- Return Email Targets: Click this button once you have filled out each of the options above, and your targets will be selected for this Campaign.
To send to a Query, follow the below steps:
- Send To: Choose Query
- Query: Choose a query from the list that you would like to target with this Campaign.
- You may only select one query per Campaign.
- If you do not see the query that you need listed, it may need to first be created. Please contact your CRM support team for assistance (educational materials for CRM Query creation are coming soon).
- Email Fields: Select the CRM email field(s) that you would like to target for each selected record you’ve chosen. Please note that, in order to function, at least one email field must be returned in the selected query chosen as a Campaign target.
- Return Email Targets:Click this button once you have filled out each of the options above, and your targets will be selected for this Campaign.
Step 3 - Create Message
In Step 3, you will craft the actual email which will be sent to the selected targets of this Campaign.
- From: Choose an email address from the list that you would like the emails in this Campaign to be sent from (if you do not see your email address on this list, please contact your CRM Support Team).
- Subject: Enter the subject of the email. This will be seen by the recipients.
- Content: Create the body content of the email that will be sent.
- You can enter the content directly into this box, and format using the tools on the toolbar above.
- Alternatively, the last icon on the right will bring up the full Axis Editor for you to edit your email with. For detailed instructions on how to use the Editor, please click here.
- IMPORTANT NOTE: The list of available snippets in the CRM is different than those available to you through the Axis Website. When adding snippets to your email in the Axis Editor, be sure to only select snippets from the “Page Specific” section of the snippet dropdown, as these are the only ones that will reference your CRM database.
- Schedule:Select if you would like the emails in this Campaign to be sent only one time, or on a recurring basis.
- Send At:Select the time that you wish to send the emails out (or, if you have set up a recurring email, the time for the first batch of emails to be sent).
Step 4 - Review
In this step you have the opportunity to review your input for all previous steps. If you notice any edits that need to be made, you can easily return back to any step in the process either by clicking on the button at the bottom of the screen labelled Last Step - Create Message or by clicking on the name of the step from the cookie trail at the top of the screen.
- Properties: Displays the information entered as Properties for this Campaign. Remember that everything in this section is internal only, and will not be seen by Campaign recipients.
- Targets: Displays the set of contacts that you are targeting with this Campaign. You can see the Object or Query that you targeted in the grid, or to view a list of all returned targets, you can click the blue button labelled Show Recipient Listing.
- Create Message: Displays the From Address, Subject, and body content of the email that will be sent out via this Campaign. Also displays the selected Schedule and Send At time for the Campaign, at the bottom of the section.
Finally, at the bottom of the Review screen, there are four options:
- Last Step - Create Message: This will bring you back to the previous step and enable you to make any changes to the email.
- Send Test Message: Displays a small popup window that enables you to send this Campaign to a single recipient - as a test only - so that you can review the format of your email in a live email client.
- IMPORTANT NOTE: It is highly recommended that you utilize this feature at least once before officially sending the Campaign.
- Save Draft: Saves your current Campaign as a Draft and returns you to the list of active Campaigns.
- Finish: This is your Send button. Once you click Finish, the system will queue your email messages to be sent according to the schedule you set earlier. If you chose Now as your desired time, then clicking the Finish button will queue your emails to be sent immediately.
Viewing Your Campaign History
To access a list of all the Campaigns that have been sent via your CRM, and to view the statistics for each Campaign, click on the Campaign History link in the sidebar, under the Communication section.
Campaign History Overview
The first screen you will see once you click on Campaign History in the sidebar is the Campaign History Overview. Here, you are able to view an overview of all Campaigns sent via your CRM, with some aggregated statistics for each.
The filters at the top of this page allow you to adjust which Campaigns display in the bottom part of the page. You can filter your results upon the following criteria:
- Campaign Name: This is the name entered in the Properties section for each Campaign.
- Subject: This is the subject of the email that was sent.
- Sent By: Enables you to choose from the list of all available outgoing addresses in your CRM.
- Type: Choose between Email and Mail Merge.
- Sent On or After & Sent On or Before: Enables you to view all Campaigns sent between the dates that you choose in these respective fields. Be sure to accurately set the necessary date range to return the specific Campaign(s) you wish to view statistics for.
Beneath these filters is a list of all the messages that have been sent via Campaigns in your CRM that meet the criteria as specified the filters. See below for a brief description of each column in this report:
- Campaign Name: This is the name you entered in the Properties section of your Campaign. Click on this name to view statistics for this individual Campaign, including a list of all messages that were sent as part of this Campaign (in the event that the Campaign was sent on a recurring basis).
- Message Subject: This is the subject of the emails that were sent out in this Campaign. You can click on this name to view a more detailed overview of the statistics for this specific message.
- Sent By: Displays the email address that this message was sent from.
- Selected Recipients: Displays the number of email addresses that were targeted with the Campaign.
- Recipients Sent To: Displays the number of email addresses that actually had the message sent to them. Typically, if this number is lower than the total of Selected Recipients, it is due to unsubscribes or duplicate email addresses.
- Opened: Displays the number of messages that were opened by the recipients.
- Open Rate: Displays the percentage of recipients that opened the email to those that received the message, but never opened it.
- Link Clicks: Calculates the total number of clicks on hyperlinks included within the email message. You can view a breakdown of link clicks per hyperlink by clicking on the Message Subject.
- Timestamp: Displays the time that the message was sent from the system.
- Re-Send: Enables you to send this exact message again, to the same group of targets, or a subset of the original group of targets. Your sending options are:
- Use Campaign Targets: Will send the new message to the exact same group of targets as the original Campaign was sent to.
- Use Campaign Targets, Ignore Recipients Who Opened Original: Will send the new message to ONLY those contacts who received the original message, but did not open it.
- Original Recipients Only: Will send the new message to those contacts that the original message was sent to. This is different from Use Campaign Targets because it excludes any contacts that were targeted, but did not have the message sent to them, either due to a missing email address from their CRM record, their email address already being present in the target list in a different CRM record (duplicate email addresses), or because they had previously unsubscribed from your CRM Campaigns.
- Original Recipients Only, Ignore Recipients Who Open Original: Same as the previous option, excluding those who opened the original email.
The statistics on this initial screen serve as an overview of your sent Campaigns. If you need to “drill down” deeper into any given Campaign, or even a specific Message from within a Campaign, you can do so by clicking either the Campaign Name or Message Subject.
Campaign Details
To access the details of a Campaign as a whole (especially for those with recurring messages), click on the Campaign Name from the Campaign History screen. Here, you will be able to review the properties of this Campaign, as well as view an overview of all the individual messages that have been sent as part of this Campaign.
The details in this section are very similar to those on the previous screen, but this view allows you to easily gauge the long-term effectiveness of recurring email Campaigns. You are also able to drill down into the message details of any message in the list by clicking on the Message Subject of that message.
Message Details
To access the details of a message sent through a Campaign, click on its Message Subject from either the main Campaign History screen, or from the Campaign Details screen. Here, you will be able to view the properties of the Campaign that this message was a part of, as well as review the body of the email itself.
Further down, you will see a list of all the links contained within this email, and how many clicks each link received. You are able to see a list of all the contacts that clicked on the link by clicking on the number in the Clicks column.
The last section on this screen displays a list of all the recipients of this message. You are able to filter the results to track down a specific email address, by typing that address into the box labelled Sent To and clicking the Filter button. You are also able to filter the results on the following three categories:
- Opened: When this box is checked, only recipients that opened the message will appear in the listing below.
- Unsubscribed: When this box is checked, only recipients that clicked on the unsubscribe link within your message will appear in the listing below.
- Bounced: When this box is checked, only recipients that had the message bounce back from their email address (meaning they were unable to actually receive the message) will appear in the listing below.
The statistics that are shown for each recipient are broken out as follows:
- Sent To: Displays the CRM record that this message was sent to. Click on this name to display the message history for this record.
- Address: Displays the email address that corresponds with the CRM record that this message was sent to. Click on this address to generate a new email to this email address.
- Sent At: Displays the timestamp at which this message was sent from Clubessential’s email servers to the recipient.
- Opened: Displays the time that the recipient opened the message. If the recipient did not open the message, this field will remain blank.
- Unsubscribed: Displays the time that the recipient unsubscribed from the message. If the recipient did not unsubscribe from this message, this field will remain blank.
- Bounced: Displays the time that this message was marked as having bounced. If the message was delivered successfully, this field will remain blank.
- Link Clicks: Displays the number of times that this recipient clicked on any link within the message.
FAQs
Q: I copied content into the editor, but the font does not match the styling of the website font.
A: Be sure to use the Paste as Plain Text function when copying font from an outside source. Copying from another source will copy over the font styling from the outside source. Once you use the Paste as Plain Text, you can then use the Style Tags to apply the appropriate font designated for the site design.
Q: What is the best way to format a list of names or contact information on a page?
A: An easy way to style names or contact information using multiple columns is by using tables. This way, the information can line up properly by applying styling to cells, rows, or columns.
Q: I need to add an image to my page, how do I add it?
A: First, the image must be added to the Image Explorer. After the image in in the Image Explorer, you can then use the Insert > Image function in the editor which will access your library database from the Image Explorer.
Best Practices
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When copying content from an outside source, always use the Paste as Plain Text function to strip outside formatting. This will ensure that the proper pre-defined font options are applied to the content.
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Using additional font options is not recommended as it is best to streamline content font. It is best to only use the Style Tags option.
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Resize and Crop Images prior to using imagery on the website to ensure the proper dimensions rather than resizing on the page.
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How can I manually select which contacts to target with my Campaign?
A: Sending to an Object:
- Send To: Choose Object
- Object Type: Choose the Object to send to (most likely Contacts)
- Records: Choose All Records to send this Campaign to ALL records within your CRM. Choose Selected Records to bring up an additional section for you to select individual contacts.
- Select Records: This section appears when you select Selected Records in the option above. Search for contacts by name in the search bar, and click Filter to narrow down the list. Check the box next to each contact that you would like to send this Campaign to.
- Email Fields: Select the CRM email field(s) that you would like to target for each selected record you’ve chosen.
- Return Email Targets: Click this button once you have filled out each of the options above, and your targets will be selected for this Campaign!
Q: Can I use multiple queries as targets for my Campaign?
A: You are only able to select one Query at a time as the target for a Campaign. If you want to send the same message to multiple queries, you have two options:
- Contact your CRM support team to create a new query that targets everyone you need, and use this query as the target for your Campaign.
- Copy your Campaign, and change the Target for the new one.
Best Practices
Enter 1 -2 Best Practices
Downloadable Guide
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