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Video
This video contains highlights from a training Webinar given on Site Statistics.
Note: Sections of the video have been referenced below with corresponding times in the video for ease of access
| Total Video (Length) | 9:23 | |||
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| 0:51 | 5:36 | |||
| 2:40 | 6:25 | |||
| 3:15 | 7:16 | |||
| POS - Show Admin Dashboard (Make Real Time Reservations) | 4:35 | POS - Convert Open Ticket to Member Charge | 7:46 |
Content
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Accessing the Tools
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Table of Contents
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Use Case(s)
Using Site Statistics gives insight into user behaviors, which can be used to provide direction about what works and what does not work on the website. Regularly running Site Statistics can give powerful insights that will ultimately help make decisions on content and how to maximize exposure for the content you want to be seen.
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Usage Stats
Most versatile tool for gauging member interaction, and is the most used statistic.
Date Range: using the datepicker, adjust the date range in order to capture data from a certain time frame. It is best to only review a few months at a time, as the more months are reviewed the longer it can take to pull data.
Included Admin Levels: allows to view stats for visitors, members, admins, and editors. In most cases, uncheck admins and editors as this may skew the numbers of meaningful data.
Statistics: all stats that can be displayed under Usage Stats are enabled or disabled here. Hover over the Select Statistics to Display button. Use the checkboxes to determine which stats to review. You may select one or multiple statistics to review.
Once a stat is selected via the checkbox, click refresh to capture data in the interface.
Summary: provides an overview of several key statistics used for general traffic patterns.
Unique IPs: roughly the number of unique visitors. Counts visits from a single computer as 1 unique visit.
Number of Sessions: number of overall visits. This will count if the user lands on the site and then exits. Returning users will count as a separate session.
Unique Page Hits: shows the number of unique hits. Does not count page refreshes.
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Day of the Week History: groups stats by day of the week. This will show which days of the week are most popular for traffic. This data is very useful in deciding what days of the week to release campaigns or generate new content.
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Dynamic Page Views: groups the unique page hits and all page hits by page. This will show the most popular pages for a selected date range. Useful when looking to cross market, so ensure that the marketing pieces are placed on the most popular pages.
Page Views by Module: groups page views by modules on the website. Modules are the Directory, Calendars, Articles, and Statements. This is not used as frequently for tracking activity.
Referrers: shows stats for visitors who arrived from another location.
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Menu Details
Shows the number of clicks on each menu item for a given time range.
Useful for making several decisions such as:
Deciding where to place a page that could go in several locations.
- Deciding where to place new cross marketing material.
Request Information, Session Information, and Crawler Visits: very specific, infrequent uses.
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Search From: shows visitors grouped by search engine.
Search Phrases: lists tops search phrases that lead visitors to the site.
Search Phrases by Engine: shows top search phrases by the search engine.
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Downloadable Guide
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